I'm going to try and get an interview series going of my favorite deviant artists and there's noone I've talked with more and followed than my friend, Arya
. His logo design work is some of the most inspiring and real world examples of design work available on dA. From concept design to full rendering, his creative special effects, unique syle and generous nature has him pinned for great things. I sat down with Arya for a few moments to find out more on my favorite artist.Zandog:
Hows it going Arya? What have you been up to?Arya:
Is it a professional question? Zandog:
Well I am neck deep in work these days, working 15-16 hours daily, my eyes are aching. I want to take a break and go to country side, maybe visit some relatives, but can't. Good things are happening lately in my professional life.Zandog:
Can you elaborate on those things a bit?Arya:
Well a lot of work is pouring in from all corners of world, from unexpected quarters , I got hooked with some big companies. It looks like the hard work is paying off and I am feeling like I have some talent after all. Zandog:
Nice. Your work is definitely getting noticed. Before we begin talking on your logo design work, can you tell us a little about yourself and your influences? Arya:
I grew up in a small town and hadn't been to any metro until I was 16. In a small town and at that time in India, there were no computers, no TV ( yeah right, I clearly remember when we had our first TV
) and NO body to play with except my elder brother. What other options did I have? So the drawing book and a pencil were my friends and it started from there. Then we moved to Delhi (the capital city of India) and here I got all the opportunities. After my schooling, graduating in physics, I studied software engineering and fashion designing.
Ha, don't believe? I was always good at studies, art and sports By the way math was my favourite subject.
So once my studies were complete, I looked for job but graphic designing was something I always wanted to be associated with. I did all my own computer graphics training. I then got a job, worked 5 years as a senior graphic designer doing brand identities exclusively for 3 of those years then turned back to freelancing. At first f I was busy with local work then decide to go to a bigger global market.</p>Zandog:
Your latest logo, Simpulse follows your signature design form of sphere. Can you tell us a bit about how you conceived the design and why you choose sphere logos in general as an appealing design choice for your logo work?Arya:
As with every other design that I do, there are a few points that I focus on before even starting to think about it. The most important one is if the client has some preconceived idea about a logo. In this case there was no predetermined choice so I tried the name, since Simpulse is a combination of simple and impulse. So I wanted it to keep as simple as possible. If you take out the effects from it, it is a very simple logo. Why I choose spheres? Two reasons my experience, people like round things and other is I like them too Zandog:
Unlike a lot of logo designers out there, your designs carry a heavy 3D feel to them with accurate shadow mapping, subtle beveling and gradients with some logos very tuned to the way an actual object should look real world. What kind of research do you have to undertake to capture this look and feel?
Arya: None. It comes naturally, maybe it's the way I look at things normally.
Zandog: Arya, what's your favorite piece that you've done and why?
Arya: I have not done it yet really. After ten or fifteen days I feel like, oh man I can do better. It happens with every design that I do. I really like Chanel Hire logo though, because of its simplicity.
Zandog: Who is your favorite Deviant Artist and how do does their work impact your inspiration?
Arya: It is really hard to choose one. There are many:
yourself and many more.. Inspiration? I think I don't get my inspiration from other designers I really never thought about it, as I don't look at others' work from that perspective. I think maybe it just sinks in and I don't even know... You know what I mean?
Zandog: I know you're a busy designer, Arya thanks for your time. Is there anything else you'd like to say?
Arya: Nope. Thanks buddy.
Arya's always looking for new clients his work is worth the time taken out to explore. Check out his profile and gallery.