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April 1, 2010
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Interview With AryaInk

Journal Entry: Thu Apr 1, 2010, 4:14 PM


I'm  going to try and get an interview series going of my favorite deviant  artists and there's noone I've  talked with more and followed than my  friend, Arya. His logo design work is some of the most inspiring and  real world examples of design work available on dA. From concept  design to full rendering, his creative special effects, unique syle  and generous nature has him pinned for great things. I sat down with  Arya for a few moments to find out more on my favorite artist.

Zandog: Hows  it going Arya? What have you been up to?

Arya: Is  it a professional question? :)

Zandog: Both, haha  :)

Arya: Well  I am neck deep in work these days, working 15-16 hours daily, my eyes  are aching. I want to take a break and go to country side, maybe  visit some relatives, but can't. Good things are happening lately in  my professional life.

Zandog: Can  you elaborate on those things a bit?

Arya: Well  a lot of work is pouring in from all corners of world, from  unexpected quarters , I got hooked with some big companies. It looks  like the hard work is paying off and I am feeling like I have some  talent after all. :D

  Zandog: Nice.  Your work is definitely getting noticed. Before we begin talking on  your logo design work, can you tell us a little about yourself and  your influences?

  Arya: I  grew up in a small town and hadn't been to any metro until I was 16.  In a small town and at that time in India, there were no computers,  no TV ( yeah right, I clearly remember when we had our first TV :) )  and NO body to play with except my elder brother. What other options  did I have? So the drawing book and a pencil were my friends and it  started from there. Then we moved to Delhi (the capital city of  India) and here I got all the opportunities. After my schooling,  graduating in physics, I studied software engineering and fashion  designing. :D Ha, don't believe? I was always good at studies, art  and sports  By the way math was my favourite subject.

  So  once my studies were complete, I looked for job but graphic designing  was something I always wanted to be associated with. I did all my own  computer graphics training. I then got a job, worked 5 years as a  senior graphic designer doing brand identities exclusively for 3 of  those years then turned back to freelancing. At first f I was busy  with local work then decide to go to a bigger global market.</p>

Zandog: Your latest logo, Simpulse follows your signature design form of sphere.  Can you tell us a bit about how you conceived the design and why you  choose sphere logos in general as an appealing design choice for your  logo work?

Simpulse logo

Arya: As  with every other design that I do, there are a few points that I  focus on before even starting to think about it. The most important  one is if the client has some preconceived idea about a logo. In this  case there was no predetermined choice so I tried the name, since  Simpulse is a combination of simple and impulse. So I wanted it to  keep as simple as possible. If you take out the effects from it, it  is a very simple logo. Why I choose spheres? Two reasons my  experience, people like round things and other is I like them too  :)

Zandog: Unlike  a lot of logo designers out there, your designs carry a heavy 3D feel  to them with accurate shadow mapping, subtle beveling and gradients  with some logos very tuned to the way an actual object should look  real world. What kind of research do you have to undertake to capture  this look and feel?




Arya:  None.  It comes naturally, maybe it's the way I look at things normally.

Zandog: Arya,  what's your favorite piece that you've done and why?



Arya: I  have not done it yet really. After ten or fifteen days I feel like,  “oh man I can do better.” It happens with every design that I do.  I really like Chanel Hire logo though, because of its simplicity.

Zandog: Who is your favorite Deviant Artist and how do does their work impact your inspiration?

Arya: It is really hard to choose one. There  are many:

:iconasher-bee:  :icongenzoman: :iconartnaitve:

yourself  :) and many more.. Inspiration? I think I don't get my inspiration  from other designers I really never thought about it, as I don't look  at others' work from that perspective. I think maybe it just sinks in  and I don't even know... You know what I mean?

Zandog: I  know you're a busy designer, Arya thanks for your time. Is  there anything else you'd like to say?

Arya: Nope. :)  Thanks buddy.

Arya's always looking for new clients his work  is worth the time taken out to explore. Check out his profile and gallery.

  • Mood: Love
:icondesign-lover:
I loved each logo :D but i liked SIMPULSE and ARYA the most :heart: CHANNEL HIRE confused me :giggle: thx for sharing
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:iconzandog:
`zandog Apr 5, 2010  Professional Interface Designer
NP. Thanks for the comment. Its hard to pick which one I like. I do like the fact that Arya came up from a tough place to get where he is now.
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